Christine Duffy and Super Bowl Ad making cruise news
Carnival Corporation and popular cruise brand Carnival Cruise Lines has been busy making cruise buzz. Yesterday an announcement that Christine Duffy would take over at the helm of Carnival Cruise Line as President made it’s rounds on social media.
Duffy, currently president and CEO of Cruise Lines International Association (CLIA), will assume the role on Feb. 1, reporting to Arnold Donald, CEO of Carnival Corporation & plc.The following quote was from a press release that was circulated yesterday:
“Christine is one of the most respected and dynamic leaders in the travel industry,” said Donald. “She brings a wealth of experience to Carnival Cruise Line that will help the cruise line continue to deliver unmatched vacation experiences to millions of guests each year.”
Duffy has more than 30 years of experience in the travel industry and started her career as a travel agent in Philadelphia at McGettigan Partners. As CEO of CLIA, the leading trade association of the cruise industry, she led many advancements including the globalization of cruise industry associations around the world to create a unified voice promoting cruising to key stakeholders from policy makers to consumers through CLIA’s more than 13,000 travel agency members representing over 50,000 travel agents.
Interactive crowdsourcing contest lets consumers “join the company’s marketing team”
Carnival Will Air Its First Super Bowl Commercial http://t.co/PMKiqgNvgD
— Ad Age (@adage) December 18, 2014
The world’s largest cruise company is asking consumers for input on final four concepts for its Super Bowl TV commercial – with participants having a chance to win a yearly cruise for life .
The final Super Bowl TV commercial will be sourced from the company’s recently launched “World’s Leading Cruise Lines Marketing Challenge” that gives consumers across North America the chance to provide Carnival Corporation with input on its new advertising creative. Hosted by Cedric the Entertainer, this interactive crowdsourcing contest lets consumers “join the company’s marketing team” and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life.
To Check Out and Vote on TV Spots, go to WorldsLeadingCruiseLines.com
Consumers can visit Carnival Corporation’s new campaign hub created by BBDO Atlanta – WorldsLeadingCruiseLines.com – for details on how to vote in the Marketing Challenge and be entered to win a cruise every year for life. Starting today, rough-cut preview videos of the semi-finalist ad concepts are available for review and voting. The final elimination round will help determine which two finalists emerge from the following spots:
- “Getaway”: Cruising gives guests the chance to get away from all the stresses of life
- “Cruise Virgin”: These people tell consumers about their first time to cruise – which they will happily remember
- “Message in a Bottle”: Special moments of cruising are in a message in a bottle
- “Mystery Spot”: This idea contains a surprise that will remind people just how special the sea can be
All four semi-finalist concepts are now in full production under the artful direction of BBDO Atlanta and Pfister, who will use their wealth of storytelling experience to bring these four creative concepts to life and help capture the essence of cruising. Pfister’s extensive experience spans decades of filmmaking in Hollywood, including directing Transcendence starring Johnny Depp earlier this year and serving as director of photography on dozens of films, including Moneyball, The Dark Knight trilogy and Inception, which earned him an Oscar® in 2011.